Quality of Experience (QoE)

Quality of Experience (QoE) refers to the overall satisfaction and perception of users when interacting with a digital service or application. It encompasses various factors such as responsiveness, reliability, usability, and visual appeal.

QoE is crucial in determining the success of a product or service, as it directly impacts user engagement, retention, and loyalty. It involves understanding and meeting user expectations, ensuring smooth and seamless interactions, and delivering content that is both relevant and valuable.

By continuously monitoring and optimizing QoE, businesses can enhance user satisfaction, drive positive word-of-mouth, and gain a competitive edge in the market.