Video encoding software or video transcoding software is software that allows you to convert one video format into another. Video conversion is a weighty process, so you need to have powerful video encoders to perform it efficiently.
Such a computer program is required when you want to view a video on different devices, due to the fact that some tablets, DVD players and smartphones do not support the original recording format. In addition, you will need a video encoder, if you want to upload video files on the Internet. Nonetheless, you do not have to be a recording, editing and file converting specialist to use this type of software.
Although using a video encoding software does not require extensive computer knowledge, you do need to pay attention to a few details. Once you choose a video that you want to encode, all you have to do is load the video file into the software and choose the preferred output format, such as MP4, WebM VP8, AVI, MKV or WMV. You will also have to choose the appropriate video codec for the application that you are targeting. Some of these codecs play on the Web using moder browsers or devices such as, OGG-Theora, H264 and soon H265, HEVC or VP9, while others do not.
Next, the video encoding software will prompt you to choose a target video resolution and a strategy for aspect ratio conversion. In addition to that, you will have to consider whether or not it is necessary to upscale a video that is slightly smaller than your targeted visualization format.
Most video converters will notify you that it is best not to upscale small videos too much, because the quality of the images is at risk of being affected in a negative way. Once the video encoding job is done and the video file has a new format, you can upscale it within your player.
Depending on the quality of the encoded video file, you can opt for a series of adjustments. If you want a HD output video file, make sure that the input version is of considerable quality as well. Any video transcoding software is developed to improve the quality of a given video, but none is able to convert a low quality video into a high-definition one.
Your video encoding software will prompt you to choose a video bit rate, as this is essentially one of the most important aspects in determining how good the output video will look. On the other hand, if you have to encode more videos, it is recommended to set a target quality, rather than a bit rate. To be more precise, it would not make much sense to apply the very same bit rate to videos that differ in terms of size, image clarity and lighting.
As it was mentioned above, the quality of an output video file depends on the quality of the input video - regardless of which particular video encoding software you choose to use. The best option you have is to use a high-quality input video that is larger than the desired result.
Next, you have to be aware of the fact that the size of the output video is of paramount importance when it comes to quality. The bit rate is the very first factor that you will have to consider. When quality is on top of your priority list, choosing the best quality option is the wisest decision - even if it will take the video encoding software more time to convert your video file.
Moreover, it is strongly advised that you slow down the video encoding process. Set the speed to a minimum, as this will allow the software to apply a series of visual and acoustic improvements. Top speed video encoding does not ensure that these optimizations are conducted as they should be.
Most of these features are newer additions, as video converters were less complex a few years ago. Moreover, early video encoders were not user-oriented - a fact that made them almost impossible to use without the proper knowledge.
To summarize, a video encoding software is quite a useful tool for those who want to be able to watch their videos on different types of devices. A video encoder is also a core necessity, if you want to upload your videos on the Internet. Generally speaking, online video players only support a limited number of video formats. Last, but certainly not least, a video encoding program is also good to have around, if you want to slightly improve the quality of a particular video file.
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